Immerse Yourself in the Enchanting Butterfly Trail at Tottenham Court Road
Discover the Magic of Outernets' Latest Creation
The Butterfly Trail: A Visual Feast for the Senses
Prepare to be captivated by the mesmerizing "Butterfly Trail," an immersive experience brought to life by Outernets at the iconic Tottenham Court Road. This breathtaking installation transforms the Now Building into a sanctuary of ethereal beauty, where towering floor-to-ceiling screens showcase a symphony of colors and motion.
Experience the Wonder for Free
Step inside The Now Building and embark on a remarkable journey without the need for a ticket. The Butterfly Trail invites you to soak in the mesmerizing display free of charge, every day. Immerse yourself in the ethereal realm of butterflies and let the vibrant visuals transport you to a world of wonder.
An Extended Enchantment
Due to the overwhelming popularity of The Butterfly Trail, Outernets has extended its run into 2024. This means more opportunities to witness this awe-inspiring creation at Tottenham Court Road and Oxford Street. Don't miss your chance to experience the magic of the butterflies.
An Unforgettable Digital Encounter
The Butterfly Trail is not merely a visual spectacle; it's an interactive masterpiece that allows you to connect with the butterflies in a truly immersive way. Hold a digital butterfly in the palm of your hand and marvel at its delicate wings as it flutters around you. This is Outernets' most ambitious mixed reality creation to date, and it's guaranteed to leave you spellbound.
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